Taking photos on your phone is easy. Taking perfectly-timed photos on your phone isn’t.
So we made interactive ads that demonstrate the difference a Canon can make. A lot of people took screenshots, not very many were able to get the right shot.
To show how the Canon EOS series is perfect for people who are spontaneous and creative, we set up a game of “story tag” for seven different kinds of photography influencers. One influencer began the story, then called out another one who had 24 hours to shoot and post the next part of the adventure — leaving us to figure out a way to help it make some kind of sense.
INSTAGRAPHICS AND PHOTO OPP ALERTS
We used our social media to help photographers by giving them expert tips and information. We used Instagram carousels for step-by-step instructions, and posts alerting people to where they should be and what setting they should use.