People aren’t very good at protecting their skin from the sun. It’s hard to protect against something you can’t see until it’s too late. So with a UV camera to capture skin damage and a song by Tierra Whack,
we decided to show people the danger they are in.
We also set up an event and invited influencers to get their UV portrait taken and help spread the word about spreading protection.
If it’s just about protecting themselves, some people might not get their flu shot. So we explained to people that actually, you don’t just get your flu shot for you. You get it for everyone in your life (and the people in theirs).
We took our message of “protecting the world starts with protecting yours” to places we knew would have a lot of people / germs. Our station takeovers of Grand Central and Penn Station were effective enough that Walgreens asked us to create a sizzle video showing them off.