To tell people that Walgreens cares about them, we shot an anthem spot featuring real people that tells everyone “Care doesn’t care.”
You don’t just get your flu shot for you. You get it for everyone in your life that you want to protect.
We thought that if Walgreens explained that, then more people would get flu shots — and more people would get them at Walgreens.
We took our message of “protecting the world starts with protecting yours” to places we knew would have a lot of people — and a lot of germs. Our station takeovers of Grand Central and Penn Station were effective enough that Walgreens asked us to create a sizzle video showing them off.